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In the 1950's, Mr. S.S. Gupta survived the
cannibals and tropical diseases in the jungles of
South Africa to find Emeralds. He bought a 70 year
stock of Emeralds from the government of Columbia
and initiated a process that turned the pink city
Jaipur into the Emerald City.
He is in gemstone business especially raw
material, mining emeralds in a big way, for the
last 50 years. He presently own world's largest
high quality emerald mining in Zambia known as
KAGEM.
National Geographic credited him as the largest
emerald dealer in the world in value as well as
volume.
He has been presented with a "Lifetime
Achievement Award" in 1992 by The Diamond &
Colored Stone Association, New York.
He has mining interest in Brazil, South Africa and
presently in Zambia. Mr. Gupta has been in
Synthetic (CORUNDUM) Stone business for the last
60 years and Cubic Zirconia (CZ) business since
inception for the production of Russians and then
Americans. He has subsequently also been the first
one having his own CZ production plant in India.
He has been largest dealers in CZ till mid 1990s
and supplying to various countries including
India.
With gold market in India going up to 100 Thousand
Crore, his new venture, Clarity Gold, has
come in a big way in manufacturing jewellery, gold
refining and gold minting. His product covers all
segments for the masses from silver jewellery to
gold and diamond jewellery. He has already
launched a few jewellery brands which have been
very successful in the market like Clarissa
[Silver jewellery] & Ishtaa [Gold & Cubic Zirconia]
He has his own 6 factories for processing gemstone
and manufacturing jewellery at Jaipur with
strength of more than 2000 employees.
With a huge demand for innovative designs and a
high potential in the colored gemstone segment,
his company launched 6 months ago a new brand
"AURA" which is an 22kt & 18kt lightweight,
hallmarked and certified jewellery collection
studded with Rubies & Emeralds.
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